T.G.I.F. - Today God is First

The Benefits of Obedience

"This is what the Lord says-your Redeemer, the Holy One of Israel: 'I am the Lord your God, who teaches you what is best for you, who directs you in the way you should go.'" Isaiah 48:17

My career has been in marketing and advertising. Early on, I learned to distinguish the difference between features and benefits. Features represent characteristics of a product or service. Benefits are those things that directly profit or benefit me by using the product or service. For instance, my new computer has incredible speed and lots of memory (feature). This allows me to do things more quickly and easily (benefit). People are more concerned about the benefits than the features.

God tells us in the above verse that there are some direct benefits to the features of His nature. He is a God who is committed to teaching His children in the way they should go. What is the real benefit of His teaching? He answers this in the next verse. "If only you had paid attention to My commands, your peace would have been like a river, your righteousness like the waves of the sea" (Is. 48:18). The Lord tells us that the benefit of allowing God to teach us and lead us in the way is peace and righteousness. Here is a guaranteed promise from God. I often use guarantees in my advertising claims. Here is God's immutable guarantee: You will have peace like a river and righteousness like the waves of the sea! What a great promise!

Are you trusting God with the very details of your life so that He can lead you in the way you should go? Are you allowing Him to teach you? Seek the Lord today for what He wants to teach you and allow Him to lead you, and you will ensure peace and righteousness in your life.